MADE by Ashlei Williams 

It’s Black Friday, which means everyone is looking for a deal on everything from electronics to clothing items. Instead of heading to the major retailers, break that habit and check out these 25 Black-owned businesses that are making major waves on Instagram today….



Atlanta-based, 90s-made. This brand is for individual thinkers, who express themselves through fashion. Heavily influenced by 90s urban culture, you will find retro shirts, hats and shades.




Two hands, one woman. Handmade in Chicago, each piece of eclectic jewelry in this collection blends Afrocentric style with bohemian vibes. Inspired by the beauty of Africa, ancient artifacts, mythology, nature, patterns and texture, the jewelry reminds you to appreciate history.


Bask & Co.


Vegan, cruelty-free. This is honestly clean skincare and apothecary. Champions of all things sustainable and minimally processed, these handmade soap, skin, and bath products are built on a passion for fostering a safe environment and encouraging your happy place.


Beauty By Africa Miranda


Travel meets beauty. An innovative beauty and lifestyle line inspired by one maven’s international adventures. This line launched with a facial elixir featuring Brazilian oil and butter.




History reimagined in attire. This menswear brand aims to change the way Americans dress by drawing inspiration from of generations passed. From the construction of varsity jackets to the looms where denim is woven, every element is taken into consideration.


Eison Triple Thread


Transparent yet luxurious. Their goal is to become the most modern and honest online luxury fashion house by creating well-crafted custom suit and shirt ensembles for under $1,000. Ultimately, changing the way men approach, interpret and consume made-to-measure clothing.


Ellis Island Tea


Steeped in tradition. This company was founded on a tea recipe passed through three generations. The smooth, flavorful Jamaican blend is an all-natural, antioxidant-rich hibiscus tea. Brewed and bottled in Detroit, this tea has become part of manufacturing rebirth.


Enbois Originals


(E)ach (N)ew  (B)ead (O)ffers (I)ts (S)upport. This wooden jewelry retailer is committed to reforestation. For every item purchased, five trees are planted and maintained until throughout Haiti. The goal is to bringing awareness to deforestation through customers who by the products and use them to tell the story.


Freedom Paper Company


Conscious of community and environment. A privately-owned light manufacturer and distributor of household products, this company is born from a grassroots movement changing corporate culture. Their mission is being profitable for investors, while giving back to customers and small businesses.


Juvia’s Place


Wearability power. You will find perfectly balanced, highly pigmented and luscious colors in their cosmetic offerings all for an affordable price. They aim to offer beauty enthusiasts essentials that can be taken from the office to your vacation.


Kintu New York


Conserving craftsmanship. These handbags are designed in New York, co-developed globally, and made in Italy. The brand’s rooted in artistry and craftsmanship, appealing to the dynamic, busy, urban woman who values quality and self-expression.


Me Naturals


Discover yourself. That is the motivation behind this brand, as they believe life has many obstacles and health shouldn’t be one of them. These natural, handmade toiletries are made to help customers live a more safe and healthy life.




One stop black beauty shop. Dedicated to black women, this brand created a space to discover and explore products and find what works best for you. Each box is curated with love and care.  


Fresh Heritage


Undiluted traditional grooming. Not all Argan Oil is created equal. The founders of this men’s grooming company learned that firsthand and decided to provide top quality offerings for men of color. The natural, organic products are carefully crafted, featuring ingredients used for grooming in Africa in order to keep beards soft, shiny and conditioned.


J&B Popcorn


Addictive caramel corn. Inspired by a family recipe, this gourmet popcorn business came to market with the mission of delivering fresh bags to each customer, every time. This home office turned commercial kitchen now offers over eight flavors and ships nationwide.




Wear and shine. This online boutique offers exclusive ready-to-wear pieces from socially responsible fashion brands inspired by Africa. The fashion conscious consumer can find hand-crafted pieces from talented designers and ethical women’s cooperatives.




Vegan approved, tastebud tested. This bar started as a healthy at-home treat minus the chemicals and processing of mainstream offerings. Turns out the formula works, as this brand has grown into a wholesome, tasty energy bar that benefits people of all ages and fitness levels.


Lost Queens


Wear the crown. Dedicated to helping women showcase their inner queen, this online retailer offers jewelry made for a goddess. Pieces are sourced globally from artisans, and 10 percent of proceeds are donated to education, domestic violence, and social justice initiatives.


Show & Tell


Socially-minded and sustainable. This concept shop, gallery, and gathering space is located in Oakland and offers a platform for apparel, accessories, and gift companies to present their missions and products.


The Write Fit


Wear your life. A platform for creative expression through fashion. This online shop for men, women, and children offers statement pieces that match individual lifestyles. Each design is inspired by a moment and intended as not just a garment, but a look.


Vendedy App


Enter the global street market. This social network connects people to street markets from around the world by giving them the voice to review and the option to sample. Founded by a Haitian-American, the aim goal is to digitize access to this big bucks economy.


Vizzi Music


All bark, no bite. It’s simple. This is the place to easily stream music for free. The platform offers access to audio content while spotlighting hot music from the stars of tomorrow. Verified and approved sections offer are directly curated by pros and experts.


Washington Ave. Styles


Vintage funk. A southern-made urban fashion brand, this is where you go for one-of-a-kind finds. With everything from African prints to spray-painted jeans, you’re bound to land in the decade of your choice.


William Okpo


Nigerian style meets American culture. Through this label, a unique aesthetic illustrates a personal history of an immigrant’s style sense and American cultural sensibilities. The result is a fashion brand that offers modern feminine designs with touches of masculine elements.


Yatir Clothing


Above expectations. “Yatir” is a Hebrew word meaning the most successful or highest point of success.This clothing brand aims to offer the best in custom, plus-size fashion to women. Making customers feel beautiful, unique and satisfied with a purchase is success.