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#L2LMixer – Content Creators vs. Influencers & the Business Behind it All
April 12, 2018 @ 6:30 pm - 9:30 pm$10
Since the beginning of 2018, there’s been much debate between influencers and content creators on who should be getting money from brands. The pull and tug between influencers and content creators come with the shift in influencer marketing and where brands are deciding to put their marketing dollars. How will this affect your current efforts of trying the next well-paid influencer? Does your content and personal brand strategy ensure you are on the right track to get the brand partnerships you are looking for?
Hear from those who are managing the influencer marketing dollars and campaigns from some of your favorite brands as well as a micro influencer on the business of content creation and influencer marketing. Discover the trends that are changing how brands spend their money and what steps you need to take to get the partnerships you are looking for on April 12.
Join this discussion moderated by Netta Dobbins, founder of Minorities in Media Connect (MiMConnect) and Social Strategist at Translation, and hear from marketing, talent and brand managers:
Lily Doxy, Marketing Manager at Verizon
Aurian Valcin, Senior Manager, Brand Partnerships at Cycle
Michael Cole, Senior Manager, Influencer Marketing and Public Relations at 360i
Cara Walker, Integrated Marketing Manager at ESSENCE
Shelcy Joesph, Co-Founder of NYCxClothes
Refreshments and wine will be served.
Sponsored by: Verizon
Media Partner: MiMConnect
Click here to reserve your seat!