The Underlying Messages Behind Formation

The Underlying Messages Behind Formation

Let us all admit that Beyoncé brought us all into formation this past weekend. From her amazing creative music video that emphasized the importance of Black culture to one bomb (as we all expected) halftime show at the Super Bowl 50, there is no question that Beyoncé is (and will always be) the Queen. (Don’t forget the surprise announcement of her solo world tour this year!) But let’s take a deeper look at what really went down. Not only are we in the prime of celebrating Black History Month, but also not too far away in time from the moments in history in which Black lives were affected by crime, natural disasters and police brutality. The powerful messages in Bey’s new single must be decoded.



Graffiti on gun violence. A young Black boy dancing in front of the police as he and the police raise their hands in surrender. And Beyoncé laid out on top of a police car with gunshots heard as she drowns into the flooded city of New Orleans…the symbolism hits deep and gets too real as you watch.




Unapologetically Black in Culture and Style

“My daddy Alabama, momma Louisiana

You mix that Negro with that Creole make a Texas bamma”

“I like my baby hair, with baby hair and afros

I like my negro nose with Jackson Five nostrils”




Not only does Beyoncé gives homage to her hometown and family roots, but she also highlights what makes Black culture just as amazing it has always been. With interlude voice commentary from social media celebrity Messy Mya and Big Freediathey’ll make you want some southern hospitality real soon.


The Importance of Black Women in Business and Entrepreneurship


“…Always stay gracious, best revenge is your paper.” – Beyoncé

Beyoncé makes one powerful statement by shedding some heavy light on the significant relevance of Black women in entrepreneurship. We are all aware that the image of women in business is rarely taken to serious measures and still face many hardships. Just by these lyrics alone she not only switches the focus on herself as an entrepreneur, but importantly enforces the acknowledgement and recognition across the barriers women face in order to establish that it is now time to conquer.


#BlackGirlMagic will always slay.

Confidence, strength, attitude – traits we know Beyoncé always enforce positively to women across the world in her music. But this time, she continues to reiterate the importance of #BlackGirlMagic on an even higher level. She continues to remind women that sisterhood is one key entity that keeps one moving in a progressive direction. Known to work with women behind the scenes with her creative direction (i.e. her band, tour photographer, music video director of “Formation”, etc.), Bey’s staple on pro-feminism will never fade.

“I might just be a black Bill Gates in the making, cause I slay.”- Beyoncé


Now let’s get into #formation. Go ahead and slay too while you’re at it.



Made By Chelsey Little

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